As a boutique agency, The Branding Boutique, strategically selects the right route and combination of tools to activate and elevate your brand – locally and globally. We are the new strategic architects.


Margreet van den Heuvel
+31 6 204 86 86 3

Edwin Schoon
+31 6 524 82 16 3

Born on the Beach

The Branding Boutique: born on the beach from a stream of thoughts that things can be different. That every brand and person is unique. That an approach must be personal and distinctive. A boutique agency that focuses on specialized work for a limited client list. Together with the customer penetrate to the core of the branding issue. Where the process is handled personally, pro-actively and full of passion without losing sight of the authenticity of the brand:

The Branding Boutique – Authenticity as an Art.

Inspired by the sea

Fascinated about water, it’s color, roughness and power. Every minute the view is different. It brings peace and gives new energy. The work we do has a great appeal to our brains and are often asked how we get new ideas every time. By walking through the surf and getting salty hair and sandy toes.

The Branding Boutique is located in Zeeland, the Netherlands. The name says it all. Land and sea, Land-on-Sea. In sea. With 650 kilometres of coast, always near it. And get closer to the tranquillity, the space, to find new ideas.

Branding Strategist - Founder

Brand Strategist

Discover | Define | Design | Deliver

Adding structure to the process.



Discover is where we talk to a lot of people, ask a lot of questions and analyze every piece of data we can get our hands on. It can include key stakeholder interviews or workshops, competitive analysis, communications, media and social media audits and online behavior research.



Define is where our learning is boiled down into actionable insight and strategic direction. It is an iterative process that we do together with you. When we are done, you have a guidebook for positioning, marketing and aligning your brand. Typically containing a competitive market position and opportunities, target audiences, performance objectives and metrics, integrated marketing, media and creative strategies and tactics and a practical brand platform, including position, proposition and key appeals.



Design is not just the creative expression of the brand; it is creating the context, the content and the connection between the brand and the customer. It might include brand image and identity programs, digital and traditional creative advertising concepts, targeted (online and offline) marketing programs and communication plans.



We can deliver solutions that you implement, or, if you prefer, we can do the execution and manage them on your behalf. Our experience working across multi-channel platforms means we know how to get things done on time, on budget and with the right metrics to measure results. We can assist with creative production and placement, website development and management, project management and content generation.